In early 2019, after 10 years in the e-commerce industry, Joseph Ortner had an idea. He wanted to start an exciting new business that helps sellers with unwanted merchandise. So when a business has returns or is overstocked on certain items, Joseph’s company would resell it for them so that business can turn their problem into a profit. Joseph had the idea, but where should he go from there?

Challenge:

Joseph needed assistance on building his business from the ground up. The first challenge was coming up with a business name and logo. He needed something snappy that would stick in the minds of potential customers. The business also needed an aesthetic. A distinct look that would make it memorable and set it apart from any potential competitors. This would be a vital part of the new business’ brand. The branding material would need to include their message — or who they were as a company — set in a tone that would serve as the voice of the business. But what was the message?

Once the preliminary branding was complete, Joseph’s business would need to have a large, successful launch. He needed an advertising campaign that aggressively targeted his intended customers. He needed ads that would be eye-catching and bring people in. He also needed to figure out what kind of marketing strategy worked best for his type of business. How he marketed his business would be paramount for building brand awareness, especially with a business so young. He’d tried print media, but found it to be too expensive and limited in its reach. Was there another type of media that would work better?

With such a large array of needs, Joseph turned to iCatch Media. He knew they could guide him and his budding business through it all.

Gameplan:

With the ambitious business owner putting his faith in them, iCatch Media got to work. They saw a lot of potential in Joseph’s idea. After studying the specifics of his business plan and looking at the layers of it as a product, they laid out a plan to make it a whole lot more than an idea. 

First, they chose a name. They picked something that conveyed what the business did but also was short and easy to remember: Savvy Returnz. “Savvy” implying that they have the inside knowledge a seller needs in order to resell their returned items. iCatch Media designed a logo that was a vibrant red in lowercase font. Eye-catching, but also simplistic, giving its viewers the feeling that working with this company would be just as simple. Which is exactly the message that iCatch Media wanted to create: Savvy Returnz is easy, hassle-free, and a business you can trust. 

In order to propel the brand, iCatch Media decided to use out of home (OOH) advertising. The ads were designed with Savvy Returnz’s signature red coloring, an image to make it more personable, and bold fonts with strong messaging. But where would the ads be the most effective? iCatch Media had that covered as well. They were strategically placed on bus station billboards where business owners would see them coming to and from work or when they were out on their lunch breaks. The ads were showcased all over — including various Brooklyn locations, Staten Island, Far Rockaway, Kew Gardens, and upstate New York — ensuring that plenty of potential customers saw and recognized the Savvy Returnz name. “I knew that iCatch is the leader in outdoor media,” Joseph said. “I trusted that they would get my word out.” And they did!

There was a lot of buzz about our ads, because of the striking design, with messaging that resonated with our target market,” says Joseph. “So in addition to an actual response, we received a lot of positive feedback on our ads.”

Outcome:

Thanks to iCatch Media, Savvy Returnz has gone from idea to full-fledged business. They have a memorable name and logo, top-tier branding materials, unforgettable ads, and a marketing plan that is already showing a return on investment. In the year since their launch, Savvy Returnz has had a steady stream of new client accounts, and has grown so significantly that they expanded their headquarters, moving into a larger warehouse. In the initial startup months, they received an increase in inquiry calls and saw an average of 12 new clients who signed up for their services per month, and gained much more traction beyond that. This was a direct result of the OOH ads and the coordinating digital campaign iCatch coordinated. “There was a lot of buzz about our ads, because of the striking design, with messaging that resonated with our target market,” says Joseph. “So in addition to an actual response, we received a lot of positive feedback on our ads.” The launch was a huge success!

Feedback:

Joseph is more than thrilled with iCatch Media’s services. His business continues to thrive and attract new customers every day. He plans to stick with the OOH ad platform, and even dip into online advertising as well. And for Joseph, iCatch Media’s professionalism made all the difference. “I especially appreciate the fact that I felt that I was their only client,” he says. “The process was very pleasant. Very smooth. I encountered no difficulty. Just professional, caring, and dedicated service.”

Challenge: With the new design, Hamodia moved in newsstands from the newspaper section to the magazine section. The company was looking for a way to inform their current and potential customers about where to find their improved product. To do this, Hamodia wanted to reach people as close to the point of sale as possible. So they turned to iCatch Media for help.

Game Plan: The iCatch Media team secured prime out-of-home (OOH) ad space for Hamodia, reaching a large segment of their target audience. Hamodia ads appeared at bus stations, boards near newsstands, and even advertising spots located directly on newsstands. The results spoke for themselves.

The OOH ads were definitely a worthwhile investment. 

Outcome: iCatch Media’s OOH placement strategy proved to be very effective. The ads from the Hamodia team were professional and eye-catching, and paired with the OOH media, the ads were able to get people walking by to take a second look. They helped to make customers aware of the newspaper’s changes and even created buzz amongst new potential customers. Overall, Hamodia saw in increase in interest around their product.

Feedback: Hamodia chose iCatch Media because of their ability to get advertisements in target locations. Israel Bitton, a marketing consultant for Hamodia, praised iCatch media for their great pricing and smooth process.“Working with iCatch was very straight forward, easy, and professional” says Bitton. “The OOH ads were definitely a worthwhile investment.”

]]> http://icatchmedia.com/case-study-hamodia-launches-new-magazine-with-strategic-ooh-advertising/feed/ 0 http://icatchmedia.com/case-study-a-pair-of-earrings-pays-off-a-yearlong-ad-contract/?utm_source=rss&utm_medium=rss&utm_campaign=case-study-a-pair-of-earrings-pays-off-a-yearlong-ad-contract http://icatchmedia.com/case-study-a-pair-of-earrings-pays-off-a-yearlong-ad-contract/#comments Mon, 06 May 2019 13:38:36 +0000 http://icatchmedia.com/?p=6988 Client Profile: David Rudy is a reputable jeweler, who designs and creates unique pieces of jewelry. He has been servicing his clients for more than thirty years, offering them the finest masterpieces. “It’s very important to me that people who walk into our store have a pleasant experience,” says Mr. Rudy, who often services the children and grandchildren of his original customers. He personally oversees every piece of distinct jewelry that is crafted and sold in his store. “I carry a wide variety of styles, and I guide each customer to the piece that not only satisfies their taste, but also looks great and flattering on them.”

Challenge: Over the years participation in Chinese auctions awarded David Rudy Jewelers name recognition amongst both the sephardic and ashkenazic communities, but Mr. Rudy wanted more. He wanted a more direct approach of tapping into more potential clients.

“Though she was looking for a special piece of jewelry for an upcoming simcha (special occasion), it was that eye-catching bus station ad that jolted her memory and prompted her to visit David Rudy Jewelers once again. That one pair of earrings she purchased nearly covered Mr. Rudy’s entire annual bus billboard contract!”

Outcome: By installing bus station billboard ads in multiple locations to reach David Rudy’s target audience, iCatch Media generated enough interest that the yearly contracts paid for themselves in a matter of weeks. David recalls that within three weeks of his initial contract with iCatch, a woman walked into his store and bought a pair of exclusive earrings. The woman shared that she had won a piece of jewelry from his store in a Chinese auction many years ago, and when she saw his attractive ad on the bus station, she remembered the pleasant experience she had. Though she was looking for a special piece of jewelry for an upcoming simcha (special occasion), it was that eye-catching bus station ad that jolted her memory and prompted her to visit David Rudy Jewelers once again. That one pair of earrings she purchased nearly covered Mr. Rudy’s entire annual bus billboard contract! David continued to renew his annual contracts for 5 consecutive years. The impact on brand awareness, as well as increased store traffic and direct sales from those target communities was undeniable.

Mr. Rudy particularly notes that iCatch’s bus station ads are even more cost effective than print media.  “People don’t sit and read magazines as much as they used to, but they still walk on the streets, drive, and take the bus.” Mr. Rudy mentions that he notices and remembers the ads he sees on the bus stations he passes when he travels to Manhattan. When he learned that iCatch could help him get his own ads out on this medium in the Brooklyn area, he was excited to try it. He especially likes the idea that he can select his spots of choice each month, and unlike magazine ads, is assured exclusivity on each of his desired locations. Mr. Rudy focuses on producing high quality ad design that utilizes product photography, highlighting the fine details of his jewelry. He appreciates that pedestrians can look closely at his pieces on the large ads. “The bus shelter ads are accessible. People are able to really see the details and engage.”

Short Outcome: iCatch Media marketing team guided MISCEO to place outdoor media in a specific neighborhood to increase market demand in local stores.

Client Profile: MISCEO is a coffee liqueur brand developed by Gitty, who is not only an entrepreneur, but also a young mother, an ABA therapist and a first grade teacher. She first made this as a kosher alternative for her mother-in-law. Gitty explains, “every daughter-in-law knows that on Purim you need to impress your mother-in-law, and I knew mine loved liqueur. The brand she drank had its hechsher pulled, so I set out to make my own, and then I gave it to her as Mishloach Manot.” That first Purim, the very large bottle of Gitty’s homemade brew was gone within two hours. When word spread of her delicious liqueur, she found herself filling requests for friends and neighbors before finally bringing her product to market. From nailing down the recipe to finding partners and distributors, this founder built her business from the ground up. Unlike other liqueurs, which are syrupy and often too sweet, MISCEO is less thick with a stronger, richer flavor. It’s 35% alcohol content, compared to similar products with 18-20% alcohol content. Stored in beautiful Italian bottles, it makes an ideal gift. 

The bus station billboard stirred so much interest that the owner of the store reordered MISCEO three times during the four week period that the ad was live.

Challenge: The founder of MISCEO wanted to expand her business in the Frum community. She had built awareness through word of mouth the first year her product was brought to market, and only planned to do minimal advertising in the second. The company was self-funded, and as a young mother, her budget was very tight. Gitty needed an advertising team that could advise and guide her while also allowing her to make her own decisions. 

Outcome: iCatch Media set up MISCEO with a bus station billboard near the 13th Avenue liquor store where the product was sold, soliciting both foot traffic and drivers. The bus station billboard stirred so much interest that the owner of the store reordered MISCEO three times during the four week period that the ad was live. Customers often referenced the ad to both the store owner and the founder herself. It caught people’s attention and prompted them to walk into the nearby liquor store. iCatch Media was able to work within MISCEO’s budget to create an impactful campaign with measurable growth for the business. Gitty also noted that “the iCatch team was just so nice. They worked with me and they understood me. They didn’t push me to spend money. They guided me to advertise strategically. They were easy to work with, responsible, and knowledgeable of marketing and the particular benefits of outdoor media.”