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Client Profile: In early 2019, after 10 years in the e-commerce industry, Joseph Ortner had an idea. He wanted to start an exciting new business that helps sellers with unwanted merchandise. So [...]

Now that you’ve chosen to include OOH ads into your advertising plan, you want to make sure it’s doing its job. Having an effective ad can be the difference between a high rate of investment and [...]

The roads of America are covered with billboards, each of them vying for their audience’s attention. We’ve discussed important things to consider when designing your billboard, such as the [...]

You’ve completed the research. You’ve done the brainstorming. You’ve gone through the creative process. You finally have your brand! It’s the thing that gives your business its look, its voice, [...]

As you promote your business, a key question you need to ask is: How do I help my prospective customers know me? A strategic marketing plan can help raise awareness about your services. But if [...]

Whether it’s a gala, an auction, or a grand opening, events are a fun way to bolster your business. They can help you reach potential customers, drum up new business, or celebrate a company [...]

So you want to host an event for your company? Events can be a fun way to celebrate your business. They help you maintain your current customers by bringing them together and making them feel [...]

There are a lot of things to consider once you’ve committed to investing in out of home (OOH) advertising. You’ve chosen the ad’s content, color scheme, message, design… but there’s another [...]

Looking for a way to make your company stand out? You’ve done your branding. You’ve launched your website. Time to put your new brand to work by doing smart advertising! But, where do you even [...]